A man saw a fat turkey, and he wanted it for dinner. He tied a hook to an invisible long piece of string, baited it with a grain of corn, and threw it towards the fowl. Once the turkey swallowed the hook, he ran, dragging the creature all the way to the kitchen.
On the dinner table, the man said joyfully to his guests: “I didn’t seek the bird, but the bird sought me.”
“Surely, turkeys are stupid creatures if they can be lured by a small grain of corn,” I hear you sniff. But have you ever, at the sight of an ad popping up on your screen and displaying a whatchamacallit, manoeuvred your mouse and clicked on it, showing the same willingness as the fat turkey swallowing the hook? Jeff Bezos has every right to say the same thing to the fat turkeys who are his customers, “I didn’t seek the birds, but they sought me.”
(Note: The Man and the Turkey story is adapted from Fantastic Fables by Ambrose Bierce)